Proactivity anticipating issues, providing client ‘intelligence’ (actionable insights, as opposed to non-prescriptive ‘intelligence’)
Integration; from traditional to digital and vice versa, on an intuitive, daily basis
Operational excellence; repeatable actions codified to enable attention to be directed towards more strategic issues and opportunities
Our PPO process is defined by and based on two insights:
PPO, therefore, is a daily process that underpins a deeper truth: agencies should be interpreting the World for their clients. In a media environment defined by (traditional) media consolidation and a digital environment dominated by ad blockers, a brand’s ability to identify and become a part of other people’s stories will set them apart. In effect, PR firms are becoming ‘news brokers’ ; what will set the good ones apart is their ability to anticipate, identify in real time and respond to the news of the day; just like financial brokers, before the competition.
Your agency may recognize the above. They may, even, be implementing it on an ad-hoc basis. With LatAm Intersect it’s a genuine belief system – proactivity every day is part of who we are.