12 Business Issues

Market entry/evolution The brand is entering a new business sector and has to build credibility and awareness of a new set of capabilities.  It could be entering the B2C segment…

Data Drunk

Data Drunk Big data is transforming the World, but there are aspects of humanity that remain joyfully . . . .  unpredictable   Here’s a data point to end all…

Watch your timeline!

Watch your timeline! Deconstructing holy grail of virality Roger Darashah ‘And don’t forget to include viral videos . . . at least one per month’.   I’m sure I’m not alone…

The Science of Communications

The Science of Communications PR agencies are organisms in their own right; they too are subject to the laws of evolution Roger Darashah I’ve just completed a number of seemingly…