The public relations agency in Latin America.

AUDIENCE-BASED PROGRAMMING
Our best bet for attention and engagement is to become a part of other people’s stories.
LatAm Intersect Services
Consulting and strategic planning
Global and LatAm launches
Media and influencer relations
Content development
Audiovisual creation and Podcasts
Social media management
Spokespeople training and crisis simulation
Internal communications
Content marketing
Reputation and crisis management
Media and social media monitoring
Event creation and support
Sentiment evaluation and analysis
Commercial and colloquial translations
Indicative primary research (surveys and reports)
Public affairs and government relations
A Dose of Philosophy
Public relations (PR) has always defied definition as a true marketing science. Great agencies were traditionally based on individual – often jealously guarded – relationships, an indefinable capacity to spot or shape news, and the ability to convince others of the same.
As PR professionals aspired to mimic other marketing disciplines in terms of geography and scope, the above definitions proved a barrier; how do you scale relationships or a nose for news? Another challenge has been the nature of large PR mandates, increasingly reflecting those of other marketing services such as advertising and market research. PR’s traditional logic of local – relationships, contexts, stories, relevance etc – may have served a parochial industry supported by local budgets, but is diametrically opposed to the relentless currency of globality, scalability and cost rationalization the underpin the rest of the marketing services sector.
Audience-based Programming
Our best bet for attention and engagement – especially amongst the youth – is to become a part of other people’s  stories. The promise of such an approach, is that once access is secured, audiences’ will remain open to your brand proposition and messaging, as long as they believe that the content is about them. They offer a consistent, safe terrain for a brand to maintain engagement, irrespective of business activity. Ensuring relevance to an increasingly expanded audience mitigates risk associated with a limited influencer pool.
01.
Audience
As the protagonist not the brand; great stories are for and about people, not products or organisations
02.
Association
The brand must associate with the audience through and in the story.
03.
Debate
The story must contain an element of debate or discussion; great stories are not platitudes
04.
Longevity
The story must be capable of being told and re-told with relevance and meaning over a sustained period (at least 12 months)
MEET THE FOUNDERS

We enable international brands to propagate stories, messaging and brand positioning across the region through the use of a proven methodology based on the adaptation of global content, the leveraging of deep relationships and a profound knowledge of region. We are never going to tell you: ‘this won’t work here’.
We are only going to focus on: ‘this is how to make it work here’.

Cláudia-Daré
CLAUDIA DARÉ
MANAGING PARTNER

Claudia Daré has more than 30 years’ experience in journalism, public relations and communication. She is a specialist in strategic planning and cross-border coordination, and has led campaigns for clients in various sectors of consumer, health, corporate and technology. Based in Mexico and the US from 2008 to 2013, she was a foreign correspondent for Valor Econômico and Época magazine – both Globo Group publications. During her career Claudia has held senior positions in large agencies such as Andreoli MSL and Edelman / Zeno (Brazil) as well as, most recently, head of Latin America for an independent firm building and managing an extensive network across the region.

rogerdarashah
ROGER DARASHAH
PARTNER DIRECTOR

Roger has nearly 30 years of international communications experience, including jobs in London, Paris, Barcelona, Sao Paulo and Mumbai. His previous roles include chief operating officer of India’s largest public relations firm, Adfactors, and Edelman, where he was deputy managing director Europe and Brazil as EVP global technology and international business director. Roger also led the Hotwire office in Paris and managed European programs for Weber Shandwick (London/Grenoble).

OUR CLIENTS
Client-Logo-09-thegem-person (Demo)
Client Ref 1
Client-Logo-12-thegem-person (Demo)
Client Ref 2