The public relations agency in Latin America.
We are a public relations firm specializing in corporate and consumer campaigns for clients across the Latin American region. Our fundamental belief: in a world of big data and automation, the ability to connect with people, to inform and persuade them of a particular point of view through relationships, evidence and discussion is more important to businesses than ever.
Our expertise is based on earned influence – the ability to consistently convey a message on behalf of our clients to generate a response. The latter may involve a belief, a call to action, a new consideration or simply increased awareness. Our clients’ audiences range from consumers and employees, to business partners and local regulators.
We enable international brands to propagate stories, messaging and brand positioning across the region through the use of a proven methodology based on the adaptation of global content, the leveraging of deep relationships and a profound knowledge of region. We are never going to tell you: ‘this won’t work here’.
We are only going to focus on: ‘this is how to make it work here’.
Claudia Daré has more than 30 years’ experience in journalism, public relations and communication. She is a specialist in strategic planning and cross-border coordination, and has led campaigns for clients in various sectors of consumer, health, corporate and technology. Based in Mexico and the US from 2008 to 2013, she was a foreign correspondent for Valor Econômico and Época magazine – both Globo Group publications. During her career Claudia has held senior positions in large agencies such as Andreoli MSL and Edelman / Zeno (Brazil) as well as, most recently, head of Latin America for an independent firm building and managing an extensive network across the region.
Roger has nearly 30 years of international communications experience, including jobs in London, Paris, Barcelona, Sao Paulo and Mumbai. His previous roles include chief operating officer of India’s largest public relations firm, Adfactors, and Edelman, where he was deputy managing director Europe and Brazil as EVP global technology and international business director. Roger also led the Hotwire office in Paris and managed European programs for Weber Shandwick (London/Grenoble).